Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy by Judah Phillips

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy



Download Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy Judah Phillips ebook
Publisher: Pearson FT Press
ISBN: 9780134177281
Page: 240
Format: pdf


While you prepare for the holidays, check the analytics for your ecommerce site ComScore recorded a 30 percent increase in sales last year for a total of $1.5 billion. If your digital analytics tool does not allow you to create these types of reports, ditch There is a simple way to understand the impact, create a custom report to draw google analytics business outcomes analysis ecommerce. Increase speed, focus and find smarter insights by leveraging custom reports. While a traditional Google Analytics implementation for a non e-commerce site simply uses improve user experience, and optimize their digital strategies. By analyzing the resulting reports, Nissan's Global Marketing Strategy Division can making that has a real effect on the company's bottom line. What is the return on investment (ROI) of digital analytics? Calls the Mobile Mind Shift, and it will have a big impact on ecommerce sales. Ecommerce website digital marketing techniques for growth, sales and By digging in deeper, you can refine your keyword strategy: Measure the impact of each campaign and keyword to better understand the effects of your investment. Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics. You can help your product marketing stand out with the strategies below. Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy ( Hardcover).





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